Your personal information

We will not sell, distribute or lease your personal information to third parties.

Our website uses a software application designated for providing you optimal personalised size advice based on your body shape through the ‘’Shavatar Application’’.

The Shavatar Application is not mandatory to be used. Shavatar Application is not intended for use by young people under the age of 18. In case Shavatar would be used by someone under the age of 16, you must have the power of attorney of a parent/guardian before using Shavatar.

If you want to use our Services, we will first need your express consent (opt-in) of this Privacy Policy. This means you approve of how we collect, use and process your personal data.

Analytics providers access data on our behalf

Google Analytics may access anonymous data (such as your IP address or device ID) to help us understand how our services are used. They use this data solely on our behalf. They do not share it except in aggregate form; no data is shared as to any individual user.
Google Analytics is a web analytics tool that helps website owners understand how visitors engage with their website. Google Analytics customers can view a variety of reports about how visitors interact with their website so they can improve it. Google Analytics collects information anonymously. It reports website trends without identifying individual visitors.

How we use cookies

We have a huge respect for your privacy. Third parties may place cookies on your browser for targeted advertising, analytical and/or measurement purposes. Information collected may include IP addresses, cookie identifiers, website activity and non-tracking technologies

Collection of Data:

Our site uses technologies of third-party to help us recognize your device and understand how you use our site(s) so that we can improve our services to reflect your interests and serve you advertisements about the [products and/or services] that are likely to be of more interest to you. Specifically, these partners collect information about your activity on our site(s) to enable us to:

  • measure and analyze traffic and browsing activity on our site(s);

  • show advertisements for our products and/or services to you on third-party sites;

  • measure and analyze the performance of our advertising campaigns;

Data you communicate to us:





Category X

Your user details

§  Information concerning you or a unique identifier.

§  By creating your Shavatar.

Category XX

Your size information

§  Information regarding your body measurements and other information that helps Shavatar predict your size and body shape more accurately , such as:

o   Age, gender and country;

o   Height, weight and cup size;

o   Measurements of your bust, waist and hips.

§  by filling in more information about you.

§  by filling in your measurements;

Purposes of the processing of data 

Shavatar collects and processes your data primarily to provide you with personalised size advice based on your exact measurements.

That being said, we will only use your Personal Data for the following purposes:



Legal Basis


Category X

Your user details

Execution of the agreement

User details will be processed by XX to ensure that you can make optimal use of the Services in accordance with the execution of the agreement, by linking you with your size information.

Category XX

Your size information

Execution of the agreement + Explicit consent

Size information will be processed by XX in such a way that you are able to use the Services in accordance with the execution of the agreement, subject to your express prior consent.

 Based on the information that you give to us, we are able to calculate your body shape and create a 3D render. Therefore we can match your personal data to detailed sizing information . This enables us to tell you what your exact clothing size is for the garment or outfit of your choice.

What is more, we might use your data to improve the used technology to help and assist you even better in choosing the right size and sustainable outfit for you.

Duration of the processing

We will store and process your personal data for the period for as long as this is essential for the purposes of the processing, as well as the relationship between you and XXX.

If you do not exercise your right of deletion, your Personal Data will be kept for the following periods:


Retention Period

Category X

We will keep your user details for as long as your’re using the Services and for the next 2 years

Category XX

We will keep your size information for as long as your’re using the Services and for the next 2 years.

To improve our technology we will use GDPR-compliant safeguards to ensure that we comply with the principle of data minimisation and data protection by design. Meaning that we use your data in such a way that it is privacy-proof.


Our partners may use non-cookie technologies that may not be impacted by browser settings that block cookies. Your browser may not permit you to block such technologies. For this reason, you can opt out here to decline the collection and use of information for the purpose of serving you interest based advertising.

Here are other ways in which to control your data:

  • Web Browser: You can opt-out of receiving interest-based ads served by us or on our behalf by clicking on the blue icon that typically appears in the corner of the ads we serve and following the instructions provided.

  • Cross Device Opt- Out: In some cases, we may link multiple browsers or devices to you. If you opt-out on a browser or device and we have additional devices or browsers linked to you, we will extend your opt-out decision to any other linked browsers and devices. Since we only link users across browsers and devices in certain conditions, there may be cases where you are still being tracked in a different browser or device we have not linked, and where we are treating you as a different user.

  • Mobile Device Opt-Out:To opt-out of receiving interest-based ads that are based on your behavior across different mobile applications, please follow instructions for iOS and Android devices:

    • iOS 7 or Higher: Go to your Settings > Select Privacy > Select Advertising > Enable the “Limit Ad Tracking” setting

    • For Android devices with OS 2.2 or higher and Google Play Services version 4.0 or higher: Open your Google Settings app > Select Ads > Enable “Opt out of interest-based advertising”.